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A Great Mobile Experience Enhances Your Brand

Here is what Google Says: “Nearly 9 in 10 smartphone owners who describe a mobile brand experience as helpful or relevant would purchase from the brand again.”

Over one-half of searches are done on smart phones as compared with computers or laptops so a great mobile experience is now more important  than ever before. Make sure your website loads quickly and remove any friction in the user’s experience. Anything that takes time will hurt your chances of keeping the attention of the user.

https://www.thinkwithgoogle.com/consumer-insights/consumer-mobile-brand-content-interaction/

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How independent reviews influence Google’s trust in your brand

This post by Search Engine Review gives reasons not to use fake reviews and gives 6 excellent tactics for picking up reviews.

Blue Crest Media can help you with your reputation management. Give us a call at (512) 262-6362 today.

Enjoy!

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Search Engine Land columnist Kevin Lee recently wrote a post about the prevalence of fake reviews, how they are damaging consumer trust and why it’s a bad move with permanent repercussions to attempt to use them yourself.

The reason for this growing problem is that online reviews have tremendous influence over the purchasing decisions of consumers, as well as the performance of brands in the search engines. Luckily, many major review sites — including Google, Amazon and Yelp — are taking steps to combat the issue.

With all of this in mind, now is a good time to address how to approach online reviews in an ethical way that will produce long-lasting, positive results for brand perception and search engine traffic.

Google associates trust with ratings and reviews

It’s important to establish the relationship between user reviews and SEO performance before moving forward. Understanding that relationship will inform how to best approach and build a strategy for earning reviews.

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Local Search Ranking Factors Study 2017 – Local SEO

Local Search SEO: what is important to consider when attempting to rank high in the search engines for your business? It shouldn’t be surprising to see that Google My Business and Citations are at the top of this list. Read on…there are many good tips here from the MOZ crowd.

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Local Pack/Finder Ranking Factors

  1. My Business Signals (Proximity, categories, keyword in business title, etc.) 19%
  2. Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 17%
  3. On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 14%
  4. Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 13%
  5. Review Signals (Review quantity, review velocity, review diversity, etc.) 13%
  6. Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 10%
  7. Personalization  10%
  8. Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 4%

Localized Organic Ranking Factors

  1. Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 29%
  2. On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 24%
  3. Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 11%
  4. Personalization  9%
  5. Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 8%
  6. My Business Signals (Proximity, categories, keyword in business title, etc.) 7%
  7. Review Signals (Review quantity, review velocity, review diversity, etc.) 7%
  8. Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 4%

Introduction

This year’s Local Search Ranking Factors marks at least one significant change: David Mihm has handed over the data collection, analysis, and publication of the survey results to me, Darren Shaw (official announcement).
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