Google: Titles and Descriptions Are Easy Wins For Local SEO
Shout out to Search Engine Roundtable: For Local SEO, one of the easiest things to help your website be found on Google is to tune up the title and description tags of your website pages. It’s not the silver bullet of SEO but it’s an easy task to execute and it will go a long way to help you match searchers with your product or service offerings.
This is a no brainer and one of the easiest things you can do to help a site perform better in search – make sure their title tags are reflecting the content on the page and what the searcher would query to find their content. John Mueller from Google said on Reddit “good titles & descriptions are some of the easiest wins you can get on webpages.”
Good titles & descriptions are some of the easiest wins you can get on webpages.